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开鑫豆制所 × 黑脉
j9九游文案:Kaspar
j9九游设计&包装设计:Jacven jiang
包装拍摄: Wenhua?Studio

Project name: Soymilk packaging upgrade

Customer name: Kaixin Bean Factory

Designer: ARCHANA

Brand planning: Beate

Brand copy: Kaspar

Brand Design & Packaging Design: Jacven jiang

Packaging Shoot: Wenhua Studio

包装的实质是什么?包装的实质,不是一个商品包,
而是一个信息包,是一个信息炸药包!
这个信息包在阛阓或电子货架上,和其他信息包竞争,锋芒毕露[fēng máng bì lù],
惹起消耗者留意,并携带购置来由,炸开消耗者的心智,告竣购置。

包装设计的第一个条理是在货架上突生产品,
第二个条理便是在包装上怎样构造标记和信息,进步包装相同服从。
这也是经过包装设计低落营销本钱的紧张办法,
j9九游称之为:让产品本人会语言

What is the essence of packaging? The essence of packaging is not a commodity package,
It's a packet of information, an explosive packet of information!
This information package is on the mall or electronic shelf, and competes with other information packages to stand out,
Attract consumers' attention, and carry the reasons for purchase, blast consumers' minds, and achieve purchases.

The first level of packaging design is to highlight the product on the shelf,
The second level is how to organize symbols and information on the packaging to improve the efficiency of packaging communication.
This is also an important way to reduce marketing costs through packaging design,
We call it: let the product speak for itself


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